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Taking Digital Action in the Performing Arts

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  /  Google: Search, Knowledge Panel, MyBusiness

Google: Search, Knowledge Panel, MyBusiness

Google’s proprietary Knowledge graph powers its answers and other search results in response to searches by web users. Much of the information displayed is drawn from linked, open data directories, as well as the organizations themselves. This information can be displayed in an answer box or in the knowledge panel on the right-hand side of the search results page.

If you have already populated information about you or your organization in Wikidata and in other knowledge bases, chances are Google already picked up this information and assembled it into a draft knowledge panel that you can claim. This process is simple:

  1. Search for yourself or the organization you represent and find its knowledge panel.
  2. Scroll to the bottom and click Claim this knowledge panel.
  3. Review the displayed information about features granted after verification.
  4. Sign in to one of the official sites or profiles to verify that you’re an authorized representative of an entity on Google.

For more information, check: https://support.google.com/knowledgepanel

Verifying that you are the owner of your own Google MyBusiness, a free service, enables a series of important functionalities that come to bear on how Google displays information about your organization:

  • Add photos
  • Add offers, tickets to events
  • Add updates or news
  • Add events
  • Direct messaging
  • Reviews, and the ability to respond to reviews both positive and negative
  • Add opening hours, and days closed
  • Integrated your contact information and offer one click access to call or visit your website
  • Integrated with Maps so it can provide directions to your address with one click.
  • Access to user statistics
  • Description of your organization (the Google default line cannot be deleted); this is an additional statement Google displays.

Here is an example of a comprehensive Google Knowledge Panel that appears on the right-hand side of a search results page about the National Arts Centre:

View or download the complete PDF file here.

Mastering_Discoverability_Guide_July_2021 (PDF)

MASTERING DISCOVERABILITY FOR THE PERFORMING ARTS
NAC Knowledge Panel
NAC Knowledge panel 2