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Taking Digital Action in the Performing Arts


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  /  Digital Playbook

The push toward better understanding and taking up space in the digital world has been driven forward through Canada Council for the Arts’ Digital Strategy Fund. At the midway point of this fund’s lifespan in late 2019 there were nearly 400 funded projects. Despite advances made, the digital world remains for many mysterious and impenetrable.

The COVID-19 pandemic responses the world over shuttered much of normal life for a time beginning in mid-March 2020. In the resulting rush to digital we have seen how far the performing arts, and arts in general, have to go to realize the potential of the digital world to not only market live events, but explore and adopt digital business models for distribution and presentation.

Through these turbulent, rapidly changing times, we have driven forward development of a Digital Playbook. It is a living tool to more easily assess digital opportunities for artists, arts organizations and alliances and make strategic and operational decisions about how to be online.

The documents are released in several installments through 2020 and 2021.

Digital Playbook Serials

How to build an effective web presence in 2021 (to be released)

How to use social media for good (to be released)

How to secure discoverability of your events, organization and artists (to be released)

How to Design and Deliver Awesome Online Conferences and Events

How to Create Effective Conferences and Events for Blended (in person and digital) Audiences

How to be successful in the new normal for the performing arts (to be released)