The push toward better understanding and taking up space in the digital world has been driven forward through Canada Council for the Arts’ Digital Strategy Fund. After four years, the fund delivered about $90 million to the arts sector financing hundreds of projects ranging from digital literacy to audience and market development and organization transformation. Despite advances made, the digital world remains for many mysterious and impenetrable.
The COVID-19 pandemic responses the world over shuttered much of normal life for a time beginning in mid-March 2020. In the resulting rush to digital we have seen how far the performing arts, and arts in general, have to go to realize the potential of the digital world to not only market live events, but explore and adopt digital business models for distribution and presentation.
Through these turbulent, rapidly changing times, we have driven forward development of a Digital Playbook. It is a living tool to more easily assess digital opportunities for artists, arts organizations and alliances and make strategic and operational decisions about how to be online.
The playbooks have been released in several installments through 2020 and 2021.