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Taking Digital Action in the Performing Arts


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Workshop Menu

Fourteen workshop topics that address common issues and challenges we keep hearing about have been developed by the steering committee and project team. Each workshop will be customized to your specific geography, range and type of participants.

Each workshop stands on its own and can vary in duration from 1.5 hours to half day, and, for some, a full day. As workshop host you select the topics you feel participants will benefit from, tell us how much time you want to spend on each (within the duration range we have specified)  and then we combine them to achieve the best results.

MBT-1 / Assessing your actual online footprint and creating an effectively integrated web presence.

This workshop uses a specially designed and customized online assessment tool as well as a series of practical exercises to assess each participant’s current online presence from Google, Facebook and other social media, to digital marketplaces and review sites as applicable. This workshop will give participants the tools to immediately build a digital action plan to radically improve their web presence.

Duration from 2 to 3 hours

Leader: Inga Petri

MBT-2 / Building a new website? Beware: much has changed since you built your last website!

Learn the key questions contemporary web design has to be concerned with. This goes much beyond web usability and user interface design. It includes creating mobile access to your web content, voice-based personal assistants (Siri, Alexa), the usefulness of structured data, video content, and how to write your site for both traditional search engine optimization and semantic web mechanics.

Duration from 2 to 8 hours

Leader: Inga Petri

MBT-3 / Make Google Work for You!

This workshop focuses on how web users today are most likely to see your website information (hint: increasingly, it will not be on your website). In this workshop we equip participants with the information and tools necessary to know how Google generates answers from your web content – rather than merely search results – and what you need to do to ensure your content is, indeed, discoverable on Google.

This session is a practical exploration of essential Google services like Search, MyBusiness, Maps, Google Events, Answer Boxes, and Google Home (voice).

Duration from 3 to 6 hours

Leader: Inga Petri

MBT-4 / Social Media

Learn how to decide whether and in which social media to invest your time, energy and budget.

This workshop answers how to develop compelling social media content that engages your target audience and does what social media is meant to do: build relationships. It explains how your web content can be shared effectively on social media platforms. It will also provide you with a decision tool to help decide where to invest to gain the best return.

Duration from 3 to 8 hours

Leader: Inga Petri

MBT-5 / E-mail marketing lives!

E-mail marketing, from campaign-style electronic direct mail (eDMs) to regular e-newsletters is here to stay. This workshop addresses the latest insights about what makes email effective. We review best practices of this long established marketing tactic, and discuss how you can test what works best for your goals and audiences. From list building to analyzing conversion rates, you will be up-to-date on all things e-mail marketing.

Duration from 2.5 to 6 hours

Leader: Inga Petri

MBT-6 / Online measurement

This workshop will demystify online performance measurement from web traffic statistics to social media interactions. We will discuss the importance of knowing what you want from your web presence and determine together which metrics you need to collect and analyze. In so doing, we help you focus on the salient information toward meeting your actual goals, whether building profile, building relationships or generating sales.

Duration from 2 to 6 hours

Leader: Inga Petri

MBT-7 / Integrated web services for cross-platform marketing

This workshop highlights web-based services that combine marketing, analytics and conversion tracking in a single interface. Learn about some of the latest tools and how to assess their utility in your context.

Duration from 1 to 2 hours

Leader: Inga Petri

MBT-8 / Digital Consumer-to-Consumer conversations

This workshop is focused on sites where consumers interact with each other including social media and review sites, like TripAdvisor or Yelp. We will discuss effective ways to insert yourself into the conversation to build your profile, build trust and engage in useful dialogue.

Duration from 1.5 to 2.5 hours

Leader: Inga Petri

MBT-9 / Understanding how to use semantic web, structured and linked, open data to aid discoverability of events

This workshop is focused on helping participants understand current applications of structured data, how to join the semantic web and the ways in which to create open and linked data through emerging online web services like Footlight by Culture Creates.

Duration from 2.5 to 6 hours

Leader: Tammy Lee or Inga Petri

MBT-10 / Your Digital Playbook

This workshop is an overview of all the right questions to ask in order to decide how to live with and in the digital world while maintaining a strong arts presentation program for local, live audiences.

Duration from 3 to 8 hours

Leader: Tammy Lee or Inga Petri

MBT-11 / Digital business models in the performing arts

This workshop explores how arts presenting organizations can leverage digital tools to build new business models individually or, perhaps more important, collaboratively. This workshop will examine what a business model is, and the various ways in which value is created in the digital realm.

Duration from 1.5 to 6 hours

Leader: Tammy Lee or Inga Petri

MBT-12 / Your customer data and online transaction sites

This workshop will address the all-important questions related to your customer data: how to make sense of your own data, data ownership, legislation from PIPEDA to CanSPAM, and emerging data interfaces that facilitate data analysis.

Duration from 2.5 to 8 hours

Leader: Inga Petri

MBT-13 / Digital Divide Make Room for Digital Equity!

Are we merely reflecting the physical world and its systemic inequities and exclusion online? Or are we taking the opportunity to create something better for all? This conversation attempts to define what equity could look like in the digital context. How do we build web presence/tools/actions that share the digital space/bring visibility to Indigenous peoples, racialized groups, people with disabilities.

Duration 1.5 to 3 hours

Leader: Inga Petri

MBT-14 / Future-casting

Explore emerging web and digital applications and how they can be leveraged in live arts presenting: virtual reality, augmented reality, artificial intelligence, blockchain and other backbone tools. This will include a discussion of the coming 5G (~2020) and 6G (~2030) networks which will carry data throughputs that once again are sure to revolutionize how we live in and experience the world around us.

Duration: 1.5 to 3 hours

Leader: Tammy Lee or Inga Petri

Other Topics

What are your pressing concerns? What have we not addressed that you want to explore or learn more about?

Contact Inga Petri, and let’s explore how to tailor a workshop to your needs.