Client: “We have 12,000 Facebook followers and most of our posts get really good response. I think we are doing well on Facebook.”

Researcher: “?”

This workshop provides context and an easy-to-implement approach to online measurement.  Easy is of course in the eye of the beholder. There are some basic skills required to make sense of numbers, so having some basic analytical skill is a pre-requisite.

This workshop is designed to focus on the salient information toward meeting your actual goals, whether building profile, building relationships or generating sales. By staying focused on defined goals, each participant learns to reduce the noise in their data, and track what matters to them and their success.

This workshop was updated for a session in Yellowknife, NWT, hosted by the Nothern Arts and Culture Centre. View Online Measurement January 2020.