Welcome to Making Tomorrow Better

Taking Digital Action in the Performing Arts


Stay Connected & Follow us

Simply enter your keyword and we will help you find what you need.

What are you looking for?

Good things happen when you narrow your focus
Welcome to Conference

Follow Us

  /  Tutorials   /  Tips on Writing for Social Media

Tips on Writing for Social Media

      • – Define and hone your voice – this is an essential brand marketing need!
      • – Voice: be casual, conversational, talk to me directly, positive, upbeat, fun. Remember, this is social media, i.e. a social space inhabited by humans
      • – Use I, we, you instead of the company, the client, the team
      • – Short sentences, short words – especially so in English writing
      • – 40 characters makes a long Facebook post in most cases. ONe of my most successful long posts on a business page was over 500 words … it shared a very personal story in a well-established community
      • – Link to your blog, gallery, videos and other long form, don’t paste its content into Facebook status
      • – Use emoji to show your point and increase engagement
      • – Use hashtags on Twitter and Instagram
      • – Call to action but don’t over-promote and don’t sell when you are building a social relationship
      • – Short questions can be great lead-ins
      • – Research tells you who you are writing for – use it! Facebook has quite a lot of statistical information it shares when you set up your page as a a business page.
      • – It’s OK to break some punctuation rules, but do check spelling and grammar.
      • – Write great captions for your images
      • – Write great responses! Have some fun – hone that voice!