Google’s proprietary Knowledge Graph powers its answers and other search results in response to searches by web users. Much of the information displayed is drawn from linked, open data directories, as well as your organization’s web presence. This information can be displayed in an answer box or in the knowledge panel on the right-hand side of the Google search results page. If you have already populated information about you or your organization in Wikidata or in other knowledge bases, chances are Google already uses it in a knowledge panel that you can claim. This process is simple:
- Search for yourself or the organization you represent and find its knowledge panel, usually on the right-hand side of the search results page.
- Scroll to find Claim this Business Profile and follow the steps
- Review the displayed information about features granted after verification.
- Sign in to one of the official sites or profiles to verify that you’re an authorized representative of an entity on Google.
For more information, visit: https://support.google.com/knowledgepanel
Verifying that you are the owner of your own Google Business Profile (formerly MyBusiness), a free service, enables a series of important functionalities that come to bear on how Google displays information about your organization:
- Add photos
- Add offers, tickets to events
- Add updates or news
- Add events
- Direct messaging
- Reviews, and the ability to respond to reviews both positive and negative
- Add opening hours, and days closed
- Integrate your contact information and offer one click access to call or visit your website
- Integrated with Maps so it can provide directions to your address with one click.
- Access to user statistics
- Description of your organization (the Google default line cannot be deleted); this is an additional statement Google displays.
If your arts organization has a brick-and-mortar presence or operates within a specific region, take the time to assess and improve your listing on Google Maps. To make changes to your Google Maps listing, you must claim your Business Profile account.
Google ranks businesses on Google Maps based on three factors: distance, relevance, and prominence. You can’t change where you are located, but you can improve your visibility by updating your Business Profile with detailed and accurate information about your business, which will improve relevance in search results. Posting updates about your business on a regular basis, responding to customer reviews, and adding high-quality photos can all improve your visibility in local search.
View or download the PDF of Building an effective web presence in 2022 – Understanding Search Engine Optimization
Written by Briana Doyle, Troubadours & Vagabonds Productions, and Inga Petri, Strategic Moves