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Taking Digital Action in the Performing Arts


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28 Questions to Assess your Digital Online Presence

This digital assessment tools takes the perspective of how web users experience your web content – and where. Since 2014 it has been tested in numerous workshops with performing arts presenters, First nations cultural centres, tourism operators and visual artists. This version is specifically designed for performing arts presenters and can be used by any organization that puts on events.

Download Assessment of Arts Presenter’s Digital Presence, updated on September 28, 2019. Created by Inga Petri, Strategic Moves, published under CC BY SA 4.0.

It specifies seven areas of assessment:

  • Website backend
  • User experience
  • Amplifying
  • Cross platform
  • Social networks
  • Analytics


In each area there are four questions that are rated on a scale from 1 to 5 where 1 equals poor/low and 5 equals excellent/high. If an entire area or question simply does not apply, they are zero rated. Once all questions have been answered and added up, the participant turns to the “evaluating your score” page for an answer key for both the individual areas and the overall score. For those with many zero scores, this is an opportunity to consider whether the time is right to re-evaluate the extent of their digital presence based on how the web is used in their community.

With the self-assessment results in hand, they can determine which areas to focus on. They may also decide that they are stretched too thin digitally. By reducing their digital footprint some might be better able to focus on the areas that give them the greatest return on their investment of time and money.

This tool applies no matter the size of your organization, or whether you have staff or are volunteer run. It is for any organization that has a website or maintains event listings online.