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  /  Social Media Platforms – Strategy, Content and Evaluation

Social Media Platforms – Strategy, Content and Evaluation

Manitoba Arts Network
03
Feb
-
24
Feb

Social Media Platforms – Strategy, Content and Evaluation

by Manitoba Arts Network
 
81 people viewed this event.

This 4-week series of 90-minute social media workshops is geared specifically to Manitoba Arts Network (MAN) members. MAN members can register for any or all sessions. Registration is separate for each online workshop. Finally, we will use Zoom Meetings instead of Zoom Webinar to ensure a high degree of interactivity and a better learning experience.

To keep the arts front and centre in all of our work, we’re inviting artists as opening act for these sessions and we’ll ask them to participate in the workshops as well.

#1 – Social Media Strategy

Wednesday, February 3, 2021; 2 pm to 3:30 pm Central

Social media is constantly evolving. As platforms expand and new ones crop up, users shift their behaviours, attitudes, and interactions with their feeds. This means that navigating the ever-changing architecture of social media can pose a considerable challenge for organizations and businesses.

This workshop takes a look at how Facebook, Instagram and Twitter have been changing recently and how you can continue to use them to build meaningful, beneficial relationships with your audiences and your community.

Workshop leader: Inga Petri

Register in advance for this workshop here.
After registering, you will receive a confirmation email containing information about joining the workshop.

#2 – Preparing Content That Engages – Part 1 

Wednesday, February 10, 2 pm to 3:30 pm Central

In this practical, hands-on workshop we will examine what an effective social media presence looks and sounds like.

We’ll briefly review and then hone the skills needed to deliver great content consistently. As part of this workshop, we will demonstrate what a great Facebook, Instagram and Twitter post looks like.

Workshop leader: Briana Doyle

Register in advance for this workshop here.
After registering, you will receive a confirmation email containing information about joining the workshop.

#3 – Preparing Content That Engages – Part 2

Wednesday, February 17, 2 pm to 3:30 pm Central

In part 2, using examples from participants’ own social media presence when possible, we will analyze what types of content work well and what can be improved. Then, we will work together on developing a content formula that works for the majority of your posts in order to improve engagement with the posts and your page as well as improve return on investment for your organization.

Workshop leader: Briana Doyle

Register in advance for this workshop here.
After registering, you will receive a confirmation email containing information about joining the workshop.

#4 – How to evaluate the impact of your social media

Wednesday, February 24, 2 pm to 3:30 pm Central

Social media sites return a tremendous amount of statistical information to business page users.  You’ll learn how to look at the data you receive from social networks to help you hone your social media content. We’ll use an objectives-based approach to identifying the data that matters to you and how to better understand it.

Inga will show you some simple techniques to evaluate your performance and move toward continually improving your social media efforts.

Workshop leader: Inga Petri

Register in advance for this workshop here.
After registering, you will receive a confirmation email containing information about joining the workshop.

Workshop Leaders

Inga PetriStrategic Moves, has been putting digital conversations in the performing arts sector on the agenda since 2011, when she lead the seminal Value of Presenting: A Study of Performing Arts Presentation in Canada (© 2013, CAPACOA). She has a long record of collaboration with our sector including co-writing Digitizing the Performing Arts: An Assessment of Issues, Opportunities and Challenges (© 2017, CAPACOA). Inga crosses the arts and technology divide easily:  since 1997, she has managed the development of web site applications, conceived online marketing campaigns, and helped organizations forge closer connections with their audiences in the digital and physical realms.

Inga Petri, Workshop leader

Briana Doyle is a Montreal-based digital strategist and writer with 20 years of experience working in online media. She provides communications and marketing support for arts organizations, small businesses, and not-for-profits, writes a weekly column for the Montreal Gazette, and is also a songwriter who performs with the acoustic duo Pagoda Starling.

During 2020, Briana started working with Inga on several digital assignments.

To register for this event please visit the following URL: http:// →

 

Date And Time

2021-02-03 - 02:00 PM (CST)
2021-02-24 - 03:30 PM (CST)
 

Location

Manitoba
 

Venue

Zoom online workshop
 

Event Types

Online workshop
 
 
 

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