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Taking Digital Action in the Performing Arts


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  /  St John’s: Audiences 3.0 – Taking Digital Action in the Performing Arts

St John’s: Audiences 3.0 – Taking Digital Action in the Performing Arts

Atlantic Presenters Association

St John’s: Audiences 3.0 – Taking Digital Action in the Performing Arts

by Atlantic Presenters Association
1757 people viewed this event.

Do you really know how well your current digital online presence performs for you?  Do you know how all the parts of your web presence work together? How do you decide where to focus to make it better? Come get the answers in this series of workshops and learn to take action today to make tomorrow better!


APA Members: $25 for one; $50 for two people or more

Non-Members: $75 for one; $125 for two people

Please bring your smart phone, tablet or laptop to the session!

Pre-workshop Assignment

Click here to take the custom self-assessment of your digital online presence.

All participants will receive their own results of all self-assessments completed from their organization as well as Atlantic benchmarking summary of all self-assessments received.

Please complete the self-assessment by March 20, 2020 to be included in the benchmark report.

Day 1 – 9:30 am to 5 pm

The Answer is … Powered by Google

From getting search engine optimization right to structuring your information for discoverability

Inga Petri and Tammy Lee

Who this workshop is for:

Decision-makers (aka managing directors), approvers (aka marketing managers), marketing coordinators, webmasters and other users (box office, artistic programming, donor relations). Frankly, we have seen that it is necessary for all functions in performing arts organizations to understand enough about how the web works in order to deliver the desired business results.

What you will learn:

A major shift in your digital presence stems from the fact that it is no longer about merely driving traffic to your website, but that search engines are increasingly providing answers to users’ questions. In so doing users are increasingly bypassing your website and instead see your information directly on Google and may buy tickets with a single click. Therefore, today we focus on what you need to do differently to become a top answer for your upcoming events, your organization and other important information about the performing arts.

First, we share the benchmark report of all digital assessments (see above pre-workshop assignment) received by March 20, 2020 that allows your own organization’s self-assessment to be put into context. In so doing, you will gain important insight into areas of immediate improvement of your digital presence.

Then we show you what you need to know to ensure your events show up at the top of the list in Google and other search engines’ results. We give you the step-by-step techniques needed for effective search engine optimization and show you how to use the new standards for structured data. Structured data standards have been defined by schema.org, the search engine partnership that sets the data standards for web 3.0, aka the semantic web. By structuring your information using these meta data standards, you teach machines to “understand” your information and create meaningful answers.

In addition to search and Google Events we will show you how to effectively use Google MyBusiness and Maps. Finally, we will discuss how voice-based services like Siri, Alexa and Google Assistant are learning to provide the right answers to web users, and what you need to do to be part of this next phase of the web.

Taking Digital Action:

At the end of this workshop, you will have the latest know-how about Google services like search, events and MyBusiness as well as voice-based digital assistants and online discoverability to build a tailored digital action plan for your organization.

A side effect of this workshop? We demystify the buzz around discoverability, knowledge graphs and the semantic web, and help you cut through the noise to focus on what matters: building your audiences.

Day 2 – 9 am to 12 am

Online Measurement and Privacy

Inga Petri

Who this workshop is for:

Marketing managers, marketing coordinators, social media managers, box office and donor relations / fund development, and anyone involved in organizational strategy.

What you will learn:

This workshop will demystify online performance measurement from web traffic statistics to social media interactions. We will discuss the importance of knowing what you want from your web presence and determine together which metrics you need to collect and how to analyze them. In so doing, we help you focus on the salient information toward meeting your actual goals, whether building profile, building relationships or generating sales.

This workshop will also address the legal frameworks that govern customer’s digital data in Canada from PIPEDA to CanSPAM.

Taking Digital Action

At the end of this workshop, you will have designed a clear measurement framework for your organization.

Inga Petri, Workshop leader
Inga Petri, Workshop Leader

Inga founded Strategic Moves, an insight-based consultancy that thrives at the intersection of  research, strategy and marketing, in 2007. She co-chairs the Digital Innovation Council for the Performing Arts, seated at CAPACOA and co-wrote Digitizing the Performing Arts: An Assessment of Issues, Challenges and Opportunities (2017, CAPACOA). While Inga makes her home in Whitehorse, Yukon, she continues to work with arts and culture organizations digitally and face-to-face across Canada.

Tammy Lee, Culture Creates, Montreal, Digital Workshop
Tammy Lee, Workshop Leader

Tammy is the co-founder and CEO of Culture Creates, a Montreal-based technology start up that advances digital knowledge management in the arts. Tammy is a career arts manager, big picture thinker and entrepreneur dedicated to taking on ambitious projects that help arts thrive.

To register for this event please visit the following URL: https://ww3.ticketpro.ca/groups.php?id=261&languageid=-1&aff=apa →


Date And Time

2020-11-09 - 09:30 AM (NDT)
2020-11-10 - 12:00 PM (NDT)


716 Water Street, St. John's, NL


First Light Centre for Arts and Creativity

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